The hyper accelerated world has changed in every aspect impacting everything around our work and lifestyles. So how this ‘global age’ has created its own new global age laws of business expansion and how do they apply to our new existence?
Laws of Global Age Universality
E-commerce has matured and become the unimaginable monster size marketplace for each and every business and person on this planet. Imagine walking into a very large mall and now re-imagine walking into a mall the size of a city, never mind an entire country. To appreciate it powers just study the numbers of transactions in any or your own business sectors. It’s mind blowing. The mega platforms of ecommerce are free, with instant access and global reach; never in the history was such power so freely available to so many people round the clock.
Laws of Global Age Universality: Anything online anywhere in the world will impact everyone online anywhere in the world.
What does this mean to every marketing idea on this planet? How are you calibrating for these realities to your own challenges? How fast are you exploring unlimited new markets? How will you turn your opportunity losses into powerhouse profit centers?
Laws of Global Age Image Dilemma
Every business has a name identity and but NOT all name identities are workable on new global stage. Reasons for being too long, too short, translations, connotations, meanings or perception issues. There are most often far too many sounds alike or identical names in the marketplace etc. No matter what a corporate name identity is it’s the single most important component of the business empire and often responsible for its image and sales performance success. Bad names hurt organizations very quietly and bleed the profits slowly. Good names on the other hands are very unique, distinct, powerful, iconic and globally recognized and respected. Only less than 1% very lucky business names fall in this category, but why? Discover the truth as without it there never will be an answer.
Laws of Global Age Image Dilemma: Bad names will always stay bad despite all the crutches, bandages and re-brandings.
What are the ‘must do’ today to avoid all this bleeding? How weak are your names, really? What can you fix today? How long such issues have lingered in denials? What are you going to do today?
Laws of Global Age Presence
The concept of “LOCATION, LOCATION, LOCATION” is dead, now it’s all about “PRESENCE, PRESENCE, PRESENCE” or where are you located on the global search engines and how much presence do you have on the information highways. Either you are easily accessible around the world or lost in the massive data, simple. This new requirement is creating overnight success to smart players as they overturn century old brands housed in massive old land mark buildings in expensive districts. This is an advance global age games being played out in the open while the global marketing and branding is gasping for fresh air. Brand new procedures and evaluations have to be deployed.
Laws of Global Age Presence Business World is passing thru eye of the needle and only global-age savvy strategies will survive, rest left behind
Do you know why you aren’t on the very top? What are the special nomenclature demands? Can you face the critical evaluations? Do you know of all the mega opportunities in your sector?
Laws of Global Age Volumes
The numbers of global age activities and the massive sizes of new global markets suddenly explode. From a little start-up one becomes a billion dollar organization at record breaking pace, the markets becomes limitless, accessible and always open round the clock. This is a silent yet very powerful revolution for entrepreneurial forces of any nation. All business models must evaluate their scalability and expansion opportunities to the farthest corner of the globe.
Laws of Global Age Volumes: When 3 billion online users, 250 million domain names one billion websites collide new global age volumes will come into play
Are you ready when all of the above numbers will double by 2020? Can you capture the universe of billion untapped new customers? How can you save your image from drowning? How can you optimize the massive currents in your favor? Can you decipher the amazing combinations of events?
Currently, the world is at a crossroad; one way leading towards dark fog other to bright sunshine and clarity? The obvious path is not an easy choice as it seems more are determined to chase the dark fog, but why? The road to clarity is wide open.
Innovative excellence is the measurement and achieving global image supremacy is the new standard. Unfortunately degrees are mostly for the walls but it’s the global age knowledge and skills that drive the global age execution
We are the beneficiaries of the most amazing of times, as the monster trends collide into massive new opportunities.
Fear not the times, rather the illiteracy to read the times, fear not the change rather the stubbornness to change, fear not the global age rather the dark age of execution
The game changers have already landed so ask the only question required if you are one of the game changer. The rest is irrelevant
Are you playing chess games because you know all the moves or simply moving pieces in random and feeling that you are really playing a chess game?
About the Author
Naseem Javed, a corporate philosopher and founder of the Image Supremacy Movement is a world recognized authority on global cyber image trends, naming complexities impacting business performance and new global age shifts. He is founder of ABC Namebank, a world-class speaker, syndicated columnist and author of several books. His new works on Image Supremacy leadership programs on innovative performance are getting global attention.
Naseem has led teams and personally created the name identities; TELUS, CELESTICA, INTRIA, GENNUM, VINCOR, DUPLIUM, AGRICORE, POLLARA, TRANZUM, INTEQNA and ZARLINK and worked with IBM, General Motors, Texaco, Honeywell, Bell Canada, KPMG, Bell South, RBH, GENTRA, CENTERPOST, OMNI-TV, Royal Bank, Sasktel, Johnson & Johnson, Air Canada, Radio Shack, Merck, BBDO, Petro Canada, ROGERS and COMPORIUM and hundreds more. www.imagesupremacy.com LinkedIn: http://linkd.in/16Wl1Dx