By: Editor In Chief
Wed 29 July,2015

he Salem Ahmad AlMoosa Enterprises was founded in the 1975 by H.E. Salem Ahmad Abdullah AlMoosa in Dubai.

Filed Under: Business & Economy

Today it is one of the UAE’s most prominent business houses. The group is involved in various fields of operations such as Contracting & Civil Engineering, Manufacturing of Reinforced Plastic, Concrete, Gypsum and Fibrous Gypsum, Supplying & applying of Special Exterior texture coatings, Oil protection, General Trading and Distribution. 

One of their major projects at the moment is the ongoing development of Falconcity of Wonders, one of the most ambitious real estate projects up to date in the UAE. Falconcity of Wonders consists of architectural styles inspired by the wonders of the world, which includes the Pyramids, the Hanging Gardens of Babylon, the Eiffel Tower, the Taj Mahal, the Great Wall of China and the Leaning Tower of Pisa. 

The project is designed on an area of over 3.8 million square meters (41 million square feet) and shaped like a falcon symbolizing the UAE's heritage. The project combines residential, commercial, cultural and entertainment complexes, featuring residential apartments, villas, shopping malls, hotels, restaurants, health clubs and spa, schools and parks. Falconcity of Wonders is designed to be the best and most ambitious destination that attracts all ages and nationalities. 

A BSc Graduate in Economics from the University of Tampa, Florida, U.S.A. Salem AL Moosa was the Chairman of the federal committee for Travel agents at the U.A.E., Federation of Chambers of Commerce and industries, also was the Chairman of the Dubai Board of Travel Agents. Founder Member and member of the Board of directors of the U.A.E Contractors Association. Honorary member of the American Business Council of Dubai and the member of the U.S.A. national Geographic society. 


Your Excellency, you founded the Salem Ahmad AlMoosa Enterprises exactly 40 years ago. How would you describe this journey over these 40 years? 

 In this journey we have tackled difficulties at multiple levels, but we worked very hard to keep our promise and commitment at all costs. By having our obligations towards our objectives and promises to our customer as our primary and ultimate target, we sequentially deliver up to our promises. We do not compromise our promises, quality and reputation at any cost. So these 40 years are years of success, innovation, and bringing the latest in technology and services to UAE. 

Dubai continues to innovate and break new ground in all spheres of development, and we are proud to being actively involved in the process of realizing our leaders’ vision of making Dubai one of the world’s most modern cities. 

The growth of your group has been parallel to the growth that Dubai has witnessed. What are some of the ingredients that made Dubai such as prominent destination for investment?  

Dubai has become a prominent destination for all investments as it has the key elements for business growth; these elements include the freedom of capital movement, the luxurious lifestyle, the high standard infrastructure, and the safety and security of the country. 

How optimistic are you about the future of Dubai?  

We are very optimistic about the future of Dubai. Because of our leaders’ vision, Dubai and UAE as a whole will remain a center of development evolving into effective societies, starting from every individual, each according to their capabilities.  

We also will be at our level best in supporting all the government initiatives announced recently such as EXPO 2020 and Dubai 2021 Vision; as these initiatives pool into Dubai’s exceptional growth & development plans which in return helps us in achieving success and prosperity. 

One of your most prestigious projects and the one closer to your heart is the famous Falconcity of Wonders, how far are you into this development? 

We have completed the Western Residence South and North totaling 568 villas and townhouses. The community center having a hyper market, medical center, nursery and a mosque is now almost completed. Furthermore, we developed the children play areas, landscaping and security management facilities. We are preparing for the launch of the upcoming phases of villas, apartments and hotel apartments. The details of the upcoming projects will be announced soon.  


Once Falconcity of Wonders is totally complete, do you see yourself venturing into other real estate projects of this magnitude? 

Of course, the best is still to come. With Dubai being one of the main focal points of global business, our group is determined to continue attracting more successful and innovative businesses and technologies to the UAE, through affiliations and collaborations with the world’s leading corporations. We firmly believe and consider ourselves as an integral part of our Nation’s thriving economy. 

Now that Dubai will be hosting the 2020 Expo. How do you think this will impact the Emirates and how will the real estate sector evolve till 2020?  

With the world Expo 2020 being hosted in Dubai, the emirate will accommodate many different projects of all types and sizes, this creates the basis for international attraction and attention, thus will contribute towards creating the supply needed to the demand created. And Dubai’s property market is strongly related to supply and demand, where the demand is always growing due to Dubai’s strategic initiatives and growth plans as announced recently. 

Addressing demand is very variant according to the development location, developer, project type and business module associated with this development. I can say that the demand is growing, and all gaps created within are destined to be met because Dubai is capable of delivering the best. The behavior of the market on 2015 and beyond will be the reflection of the growth plans announced by Dubai. 


“40 years are years of success, innovation, and bringing the latest in technology and services to UAE.”